This is an invitation to spend the next 9 weeks stepping into the most powerful version of yourself.
Unleash Your Inner Villain
In this transformative 9-week challenge, you'll unleash your Inner Villain and step into the most powerful version of yourself. Through daily journal prompts, community support, and consistent action on your behalf, you'll confront where you've been playing small and develop the discipline to hold power effectively.
This program is a process of self-discovery, self-initiation, and self-accountability.
Each week focuses on a core principle within the Villain Code, progressively deepening your self-awareness, your self-trust, and capacity for authentic expression.
You'll commit to daily practices including movement, intentional planning, prioritized sleep, abstaining from a vice, and embodying your Inner Villain. This isn't just about learning—it's about becoming. By the end, you'll have new standards for how you show up in the world, systems to support your vision, and the self-trust to stand in your power and show up as your biggest self.
You feel it calling from deep within
Bone-tired from carrying everyone else's expectations while suffocating your own truth.
The constant emotional labor of managing others' feelings, anticipating their needs, and making yourself smaller has left you burned out and hollow.
Society's 'good girl' checklist haunts your every move: be nice, put others first, don't make waves, keep the peace at all costs.
But beneath your perfectly curated exterior of endless accommodation, there's an emptiness growing.
You know you're capable of making a bigger impact, but every time you step toward your full potential, the guilt creeps in.
What will people think?
Aren't you being selfish?
Would that make people think you're annoying? Shouldn't you be more accommodating?
Meanwhile, your boundaries keep slipping, your energy keeps draining, and that nagging feeling that you're meant for more grows stronger.
Deep down, you know there's a bigger, louder, more purpose-led, and powerful version of yourself waiting to emerge.
One who can be both impactful and authentic without being cruel, who can hold firm boundaries without apology, who can prioritize their vision without drowning in guilt.
But the gap between who you are and who you could be grows wider with each compromise, each 'yes' when you mean 'no,' each time you choose others' comfort over your own truth.
Each time you fail to keep a commitment to yourself.
Enough of dimming your light.
Enough of drowning in others' expectations.
Enough of exhausting yourself managing everyone else's comfort while your own power lies dormant.
Unleash your Inner Villain and learn to allow yourself to be who you've always been.
Powerful. Worthy. Impactful. Overflowing with purpose.
change your life for only $1 a day!!
Go deeper with us on the Crowns & Chaos Podcast
A Place to get unstuck in life and business while reclaiming your power.
Your Challenge Commitments:
Complete a daily journal prompt designed to bring forth your most powerful self.
Move your body 30+ minutes each day.
Meditate for 20+ minutes each day.
Set yourself up to sleep 7+ hours each night.
Prioritize eating real food.
Spent 15+ mins each day intentionally plotting our your day.
Abstain from a vice.
Embody your Inner-Villain in the real world 1+ times each day.
Learn to make commitments to yourself that you keep.
Start today.
- We start November 4th. registration ends in -
9 weeks of you as your most powerful self
Learn to practice radical honesty
Learn how to look to the Radical Truth in hidden in Honesty
Learn to Embrace radical self-Acceptance
Learn how to practice Radical integrity
Learn how to take Radical ownership
Learn how to make a radical plan
Learn how to take radical action
Learn how to build radical connection
Integration & reflection Week
challenge investment
$63
Only $1 a day. Doors open soon.
After this
You'll enjoy:
a Foundation to build upon
You’ll have the insight you need to observe your behavior in real time through the lens of where you're giving away your power or sabotaging. Your clear understanding of your values, your purpose, and your aligned actions will help you show up for yourself and all that's important to you.
Confidence to show up for yourself
Self-doubt will evaporate as you continue to practice the methods. This spark we’ve ignited inside you will grow stronger and push the limits of what you thought possible for you to achieve.
Skills to keep growing
Your thirst for improvement will further be powered by the tools and reflections provided during this challenge. After you complete the challenge you can continue to create an impact by using the tools and continuing to generate results by practicing discipline, self-trust, intentionality, authenticity, leadership, and action.
Creators of the Villain Code
Dawn & Sarah
We are revolutionaries disguised as business coaches, champions of the untamed spirit who believe that true entrepreneurship is the ultimate act of self-discovery. Our work stands at the intersection of personal power and societal transformation, where individual liberation becomes the catalyst for collective evolution.
Our Vision
We envision a world where women's voices ring out unfiltered and uncompromised—where communities thrive with fearless entrepreneurs, bold creatives, and unapologetic artists at their heart. We see beyond the surface-level success metrics to a deeper revolution: one where authentic expression is valued over accommodation, where personal power fuels community growth, and where vulnerability becomes a source of strength rather than shame.
Our Values
Personal Power
We believe that true power isn't granted—it's claimed. We stand for the audacious act of choosing yourself, your vision, and your truth above the crushing weight of societal expectations.
Authentic Expression
We champion the raw, the real, and the revolutionary. In a world that profits from your self-doubt, we believe that unleashing your authentic voice isn't just personal—it's political.
Radical Vulnerability
We embrace the power of showing up fully, scars and all. True strength isn't found in perfection but in the courage to be seen in your complete humanity.
Community Impact
We believe that when one woman rises into her power, she creates a ripple effect that transforms entire communities. Our success is measured not just in business growth but in the collective rising of voices long silenced.
Our Mission
We exist to put women and entrepreneurs in their rightful seat of power—not through gentle suggestion, but through radical permission to occupy their full space in the world. We believe that how we do business directly impacts the world's health and well-being, and we're committed to creating a new paradigm where power and purpose coexist.
Our approach isn't for the faint of heart. We're here for the ones ready to shed the 'good girl' persona, the people-pleasers yearning to break free, and the visionaries tired of making themselves small. Through our signature blend of strategic business development and deep personal transformation, we're not just building businesses—we're unleashing genius on the world.
Join us in the Villain Era, where your power isn't something to be ashamed of—it's something to be wielded with purpose, precision, and an unwavering commitment to your truth.
“You deserve the best, the very best, because you are one of the few people in this lousy world who are honest to themselves, and that is the only thing that really counts.”
Frida Kahlo